Canola Oil—A Well Crafted Scheme

by Kellene

With a significant background in marketing, I have become convinced time and time again that just about anything—good or bad—can be promoted successfully with the right kind of marketing.  As I’ve watched the political, consumer goods, and news industries over the past year more keenly, I have realized that in some cases strategic marketing is the only reason why some celebrities, consumer products, pharmaceuticals and politicians are familiar to the general populace.  The reason I point this out is because the existence of canola oil and it’s wide acceptance is due solely to some well-funded marketing and public relation schemes–yes–schemes.  It certainly isn’t because it’s a trustworthy or nutritious food.